• BMW posted a profit of around €1.7 billion in Q1, more than Mercedes (€1.4 billion) and Volkswagen (€1.6 billion).
  • BMW’s automotive margin was 5.0%, compared to Mercedes Cars’ 4.1% and Volkswagen’s 3.3%.
  • BMW relies on a flexible drive strategy (technology openness) with plants capable of producing different drive types, allowing quick adaptation to demand.
  • Volkswagen has focused heavily on electric platforms and scale effects, which becomes challenging during the downturn due to the group’s breadth.
  • Mercedes has abandoned its ambitious goal of full electrification by 2030 and now targets 50% electrified vehicles by then.
  • BMW entered electric mobility early with the i3 model in 2013, giving it an edge over competitors.

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