• Ireland’s Data Protection Commission (DPC) has opened an inquiry into Chinese online retailer Shein over the transfer of European users’ data to China.
  • The DPC will examine Shein’s compliance with the General Data Protection Regulation (GDPR) regarding these transfers.
  • This is the first privacy investigation into Shein since it opened its EMEA headquarters in Dublin in 2023.
  • The DPC previously fined TikTok €530 million over similar data transfer concerns.
  • The DPC is the lead EU regulator for many top tech firms due to their regional headquarters in Ireland.

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